Corporate and consumer copywriting for print and new media
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AIR FRANCE NEW ROUTE - LONDON-LOS ANGELES - SPRING '08

Project: Brochure for Air France (through designers Desgrippes-Gobé, Paris)

Case study

This smart landscape brochure was designed by Parisian designers Desgrippes-Gobé to communicate the new Air France route from London Heathrow to Los Angeles which goes live from March 31, 2008. Target audiences include passengers flying the Boeing 777 service in L'Espace Premiere (First Class), L'Espace Affaires (Business Class) and Tempo (the newly redesigned Economy cabin).

Objective: To develop existing 'French touch' advertising themes to produce unified, but contrasting double page spreads for each of the three service classes.

Download Air France brochure (pdf - 560kb)

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Where your comfort is our pleasure

From March 31st 2008, fly Air France direct from London Heathrow to Los Angeles on our new daily service travelling on a Boeing 777.

Experience the sheer perfection of First Class the way it was meant to be. Assisted by our attentive First Class attendants, you’ll soon be cocooned in your own private space in the ultra-exclusive four-berth l’Espace Premiere cabin.

In Business Class, feel free to work or play just as the mood takes you. Enjoy a power nap (or maybe longer) on your full length 2m bed - before waking to request a meal of exquisitely prepared French cuisine and your choice of fine wines.

The sophisticated French service continues into Tempo Class too. It’s where we serve deliciously chilled complimentary champagne for the grown-ups - and a cool choice of ice creams for the kids.

With up to 85 films available via individual TV screens, all you have to do is relax and enjoy the ride.

Other travel clients: Best Western Hotels, British Airways Holidays, Citalia, Emirates, Eurostar, Hilton, ICLP (TAP Air Portugal and SN Brussels Airlines frequent traveller programmes), JMC, Thomson, Visit Britain

Download VisitBritain 'Unique Venues of England' brochure (pdf - 4.2mb)

   

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