This smart landscape brochure was produced by Parisian designers Desgrippes-Gobé to communicate the new Air France route from London Heathrow to Los Angeles.
Target audiences included passengers flying the Boeing 777 service in L’Espace Premiere (First Class), L’Espace Affaires (Business Class) and Tempo (the newly redesigned Economy cabin).
The brief involved developing existing ‘French touch’ advertising themes to produce unified, but contrasting double page spreads for each of the three service classes.
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