Tag Archives | copywriting

So who are we writing grammatically for?

Apologies for the less than subtle headline.

The preposition ‘for’ at the end of this one would have attracted the red pen from grammar teachers of yesteryear. So it might have read: For whom are we writing grammatically?

But doesn’t it sound, well, stiff?

It seems the rules are now being widely ignored. And those sensitive to these things better get used to it.

Check out The Guardian’s interesting piece 10 grammar rules you can forget: how to stop worrying and write proper

Careful when writing for some clients though, this sort of thing can get people very wound up…

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Groovy baby: 10 slang phrases that define an era

groovy_babyDid we really say that…?

Nice BBC piece about slang words with a life of their own.




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Copywriting is infographics – get the picture?

infographicThis piece on the power of infographics is a useful intro to the idea that a picture is worth a thousand words.

So if you’re after fewer words, make them tip-top quality.

By using a copywriter!


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Spring clean: Gloster furniture project goes live

GlosterUpscale worldwide outdoor furniture brand Gloster has given its website and offline comms a thorough pre-spring clean – perfectly timed for the new season.

The brief involved working closely with the marketing team to rewrite all ‘Collections’ product copy in a consistent tone of voice, as well as company background pages. It also extended to re-writing and editing new content for a number of printed publications.

All we want now is the weather…





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Research impact expo goes live: University of Bristol

HEIF Impact Expo: University of BristolFrom easy-clean chewing gum to new cleft palate techniques – and from happier hens to campaigns tackling teen relationship violence…

A new, permanent exhibition in Bristol University’s Senate House reception area brings some 14 research projects to life covering all faculties – exploring their impact on healthcare, society, culture, the environment and business developments across the world.

Working closely with senior university researchers and drawing on diverse sources, Tim Trout Copywriting condensed the background and impact for a total of 20 projects into expo-friendly, 100-word descriptions – also writing the headlines.

Peloton Design then worked their magic with stills, video, audio and artefacts, using a flexible, modular system that can also be used for touring displays.

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Apostrophe now!

New government focus on grammar set to kick in with primary school tests.

But (sorry) what will be its effect…?


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Jargon basement…

It’s a rough, tough world of politics out there – with business buzzwords the language of choice for politicians keen to be heard, and taken seriously.

If you’ve got the bandwidth, get this headline story on a proliferation of corporate-speak that’s even swept up the big enchilada Barack Obama.


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SEO: keywords just soooo yesterday

Once upon a time we copywriters knew where we all stood SEO-wise.

We included keywords and phrases in just the right percentage and position – then stood back and waited for the traffic to roar in.

This piece on neuromarketing is a useful taster of where we’re going next with SEO – if we haven’t started going there already…

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Happy New Year


The presents have been opened and the festive food consumed. That’s Xmas and Auld Lang Syne all done and dusted – and the days now getting longer.

A very Happy New Year to all Tim Trout Copywriting clients old and new.

I look forward to working with you as 2013 unfolds.



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Two way street

You bettcha. We’re certainly taking up with more and more Americanisms.

But our transatlantic neighbours are doing some importing of their own too…

See the BBC’s magazine piece on a spot of linguistic exchange



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