Pfizer boss Ian Read epitomises a jargonistic netherworld of ‘flexible headcounts’ and ‘cultures of ownership’ – as this nice BBC piece on jargon highlights.
Let’s all ‘reach out’ to something simpler – and more compelling…
Tag Archives | copywriters for brochures
Cringe! Copywriting to make your toes curl too.
US creative/writer Bill Karl talks us through some all-too-familiar copywriting structures in his Advertising Age piece Ad Nauseam: Copywriting at its Cringeworthy Best
You’ll never look at The Non Sequitur, Blindsiding Question or Three-Word Tagline in the same light again.
Promise.
Copywriting is infographics – get the picture?
This piece on the power of infographics is a useful intro to the idea that a picture is worth a thousand words.
So if you’re after fewer words, make them tip-top quality.
By using a copywriter!
Spring clean: Gloster furniture project goes live
Upscale worldwide outdoor furniture brand Gloster has given its website and offline comms a thorough pre-spring clean – perfectly timed for the new season.
The brief involved working closely with the marketing team to rewrite all ‘Collections’ product copy in a consistent tone of voice, as well as company background pages. It also extended to re-writing and editing new content for a number of printed publications.
All we want now is the weather…
