Pfizer boss Ian Read epitomises a jargonistic netherworld of ‘flexible headcounts’ and ‘cultures of ownership’ – as this nice BBC piece on jargon highlights.
Let’s all ‘reach out’ to something simpler – and more compelling…
Pfizer boss Ian Read epitomises a jargonistic netherworld of ‘flexible headcounts’ and ‘cultures of ownership’ – as this nice BBC piece on jargon highlights.
Let’s all ‘reach out’ to something simpler – and more compelling…
US creative/writer Bill Karl talks us through some all-too-familiar copywriting structures in his Advertising Age piece Ad Nauseam: Copywriting at its Cringeworthy Best
You’ll never look at The Non Sequitur, Blindsiding Question or Three-Word Tagline in the same light again.
Promise.
Upscale worldwide outdoor furniture brand Gloster has given its website and offline comms a thorough pre-spring clean – perfectly timed for the new season.
The brief involved working closely with the marketing team to rewrite all ‘Collections’ product copy in a consistent tone of voice, as well as company background pages. It also extended to re-writing and editing new content for a number of printed publications.
All we want now is the weather…
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