I’m experienced with writing for all kinds of online layouts – making sure that the content is as readable as it’s engaging. Readers want to scan the screen for what’s relevant for them and and then get to grips with your messaging quickly and efficiently. If SEO is in the frame, I can weave in your keywords ensuring they do their job without sacrificing readability.

Leave behinds, exhibition material and material that drops through the post box are still ‘a thing’ to meet marketing objectives. I can help you explore out what this might look like from a copy perspective and work alongside you and/or your designers to make sure it both reads and fits beautifully.

Maybe you’ve an idea for a blog post? Have already made a start? Or aim to publish a news article or longer thought leadership piece – but just don’t have time to polish it up? I can work with draft content and/or interview subject matter experts (SMEs) to get the full story and turn it into engaging, informative copy your readers will want to read.

Content marketing campaigns take a soft sell approach – incrementally delivering the knowledge and background information a potential customer needs to help them reach a buying decision. Use the ‘funnel’ approach to building awareness, consideration, desire/action with targeted, measurable email campaigns.

Press releases are multipurpose, allowing you to update media contacts with ready-to-go content, as well as piquing jpournalist interest to gain more in-depth coverage. I can take existing content and interview those involved to create punchy, informative press release content that cuts through.