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When
you engage a copywriter you want the work completed on time, not to mention on
budget. It needs to focus on your key messages. And the tone-of-voice must be
'spot on' to convince the audience you're talking their language. Use
the following 'Quick Links' to find out more about the full range of copywriting
services I offer - including customised
copywriting training courses:
Annual
reviews and reports
Brochures
Websites
Direct
marketing/ads
Case
studies
Newsletters
PR
features
Travel
brochures
Education marketing
Tone
of voice and brand language development
'Non-native'
English editing and foreign language versioning
Copywriting
training courses Download
'Zipped file' of samples - including blue-chip company annual review, corporate
responsibility statement, fertility clinic newsletter, Human Resources material
and travel brochure (5 x pdfs - 6.52mb) Annual
reviews and reports
Detailed financial
information needs to be sensitively combined with sharp,
behind-the-scenes reporting to accurately reflect your corporate culture and current
financial position. Getting this right can make
all the difference between a document that's engaging
- and one that's not. See
a project >>>
Brochures
From company profiles
and product brochures for B2B and B2C markets, to detailed reports, business plans
and investor relations documentation. Stay ahead with copy that informs and influences.
See a project >>> Websites
Writing for the web requires concise, digestible,
unambiguous language and a 'scanable' layout, as well as careful application of
the rules surrounding SEO (search engine optimisation_. Avoid common pitfalls
such as uploading verbose brochure material word-for-word and hoping people will
read it... See a project
>>> Direct
marketing/ads
DM letters, mailers, flyers and off-the-page
ads need to get to the point - fast. Pinpoint those crucial 'What's in it for
me?' messages first time round and you're well on the way to generating a response.
See a project
>>> Case
studies
Help clients decide if you're the right supplier for them with
a detailed case study focusing on a real-life implementation of your product or
service. See
a project >>> Newsletters
Build on existing
customer relationships - and generate new ones - with newsletters which demand
to be read. I can research and write news stories and articles from scratch or
re-package existing material to suit your format. See
a project >>>
PR
features
Maximise the power of editorial and the opportunity to explore
a topic in-depth - by writing and placing carefully researched features and news
stories in trade, in-house, consumer magazines and other publications. See
a project >>> Travel
brochures
Join
major travel clients including Best Western Hotels, British Airways Holidays,
JMC, SN Brussels Airlines, Thomson and Scandinavian Seaways who want brochure
copy that excites reader interest - and accurately reflects the product offering.
See a project >>>
Education
marketing
Encourage prospective students to consider your educational
programmes by combining the course data they need with easily digestible student/staff
profiles, event reports and other useful background information. See
a project >>> Tone
of voice and brand language development
Rigorously rational? Or pithy
and witty? The 'personality' of the language you use speaks volumes about your
brand, business or organisation - reassuring existing customers and clients, as
well as attracting new ones. Work through your brand values and develop a tone
of voice or brand language to match, complete with clear examples to build consistency
across all your communications. Email
to find out more >>> 'Non-native'
English editing and foreign language versioning
Even if English isn't your
first language, I can help ensure your written English reads just as if it really
were. If you're marketing products or services in
non-English speaking areas, I can also make your message travel further by producing
foreign language versions of documents or web pages that retain the tone and spirit
of the English language original. And I can arrange for new copy to be translated
into a range of languages using trusted, commercially experienced partner translators.
Email
to find out more >>> Copywriting
training courses for business professionals
Spend a day - or two - on
a hands-on, tailormade programme exploring and learning some of the techniques
you can use to improve the way you write and manage the copy you need. See
Services > Copywriting training for more The
capacity to handle YOUR brief - whatever its size
Whether you need a straightforward
4-page brochure, or a series of complex documents running into many hundreds of
pages, I'll be delighted to quote - project managing from brief to completion
and working in partnership with experienced associate copywriters as required. Email
your copy requirements - and I'll follow up your enquiry by return with details
of likely costs and timescales. | 
