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 Fertility
News - a quarterly newsletter sent to GPs and patients of Bristol Centre for Reproductive
Medicine, a purpose-built NHS fertility treatment centre in north Bristol. Copy
is researched from a variety of sources - including telephone interviews.
Objective:
To communicate through news that appeals to a demanding duel audience of referring
clinicians and patients. Dedicated pages focusing on each audience ensure the
close targeting of relevant content with cross-audience news and other features
appearing on the back page. Fertility News is designed
by The Drawing Room
copy
sample - - - - - - - - - - - - - - - - - - - - - - - - - Doctors’
Notes: support and information for referring GPs
Patients
are now able to undergo infertility treatment within the Government target of
just 18 weeks as a result of additional funding from local PCTs. The ‘clock’
starts the minute the Centre receives a referral letter from the GP.
Ensuring
all hard copies of test results are available with the referral smoothes the patient
journey. Any outstanding tests are then explained in a letter sent to the patient
in time for their first consultation.
To find out more about the preappointment
tests required simply contact BCRM. Other
newsletter clients: ICLP
Loyalty (Zurich) for Brussels Airlines Privilege, Certainty Group, Eurostar, Rotork
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