Copywriting tips: first drafts and blank sheets

copywriting tipsThese are the two main starting points for most copywriting jobs.

Where the client has committed him- or herself to paper and made a good start. Or has the end result clearly in mind, but not really kicked off.

So I’m often asked to either polish the text to publication standard from draft copy or recommend a ‘from scratch’ approach – sometimes also sourcing the information needed before I can fill those blank sheets or screens with just the right content.

What all this highlights is that every client has their preferred way of doing things and I’m always happy to fit in with that. The most important thing I can do as a copywriter is understand that process completely – and the client’s expectations – so that the job is nailed first time round (or as far as humanly possible).

Copywriting tips for success:

  • Ensure that all interested (and influential!) parties have had their say in inputting at draft copy stage
  • Make doubly sure that all who should have, have had their input at briefing, if heading down the ‘blank sheets’ route.

Get this approach clear from the start and copywriting a project can be a breeze. Get it wrong and, well, let’s say things can get messy…

 

 

 

 

About WriteOn

Tim Trout is a highly experienced copywriter and copywriting trainer working all over the UK, in Europe and beyond

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