|
 Objective:
Bvlgari is one of the world's most recognised names in luxury, contemporary jewellery
and accessories. This DM letter prepared for the 2004 Festive Season has a triple
function: to describe some of Bvlgari's latest jewellery and watches; to introduce
a new flagship Bvlgari store in London's New Bond Street; and to invite recipients
either to attend a private viewing or take advantage of telephone ordering. The
tone of the piece reflects the brand's exclusive market positioning.
copy
sample - - - - - - - - - - - - - - - - - - - - - - - - - Experience
the beauty of Bvlgari at our flagship New Bond Street store Dear
Mr All
the colour and uniquely special atmosphere of the festive season are once again
just around the corner. So it is with great pleasure that I am enclosing an introduction
to Bvlgari's latest collections - our striking Astrale jewellery and avant-garde
Ergon watches - available at the newly-extended New Bond Street store from mid-November. Graceful
and versatile, Astrale plays on the perfection of the circle in differing sizes.
Concentric loops and moving motifs combine beautifully with the dazzling brilliance
of diamonds and gold in tribute to the concept of timeless elegance. The grace
and contemporary dynamism of our new Ergon watches, meanwhile, are exemplified
by an ergonomically-arched case and integrated bracelet design. Diamond hour indexes,
satin-finished steel models and an anthracite dial on white gold variations are
eye-catching features of the Ergon range that is made in three sizes for men and
women. The
opening of Bvlgari's flagship New Bond Street store represents an exciting new
chapter for us here in the UK. Its discreet but luxurious VIP rooms offer the
perfect environment not only for exploring our jewellery and watches, but also
Bvlgari's extensive range of bags, sunglasses, silk goods, wallets and other exclusive
accessories. Call
us now on 020 7314 9303 to arrange your own private viewing. Alternatively, you
can order Bvlgari items directly for gift-wrapping and dispatch, simply by calling
the same number any time between 11am and 6pm. All
at Bvlgari join in wishing you the very best for the forthcoming festivities,
wherever you may be. Yours
sincerely
| 
