The Guardian’s fabulous @HadleyFreeman discovers there’s nothing like grammar to get folk wound up when judging the Bad Grammar Award.
With you Hadley. 100%!
The Guardian’s fabulous @HadleyFreeman discovers there’s nothing like grammar to get folk wound up when judging the Bad Grammar Award.
With you Hadley. 100%!
Writing strong headlines is one of the most important elements of copywriting. Because if you can’t get the attention, you’ve got no chance of holding it – and getting the results you want in terms of response.
This thoughtful blog piece in The Guardian charts how online headlines have moved from click bait to over-promised hype – and suggests readers are wising up to too many hollow promises at the top of a story…
A nice Guardian piece on a book that charts how the internet is shaping our lingo is a reminder that language never stands still.
It’s a rough, tough world of politics out there – with business buzzwords the language of choice for politicians keen to be heard, and taken seriously.
If you’ve got the bandwidth, get this headline story on a proliferation of corporate-speak that’s even swept up the big enchilada Barack Obama.
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