The Guardian’s fabulous @HadleyFreeman discovers there’s nothing like grammar to get folk wound up when judging the Bad Grammar Award.
With you Hadley. 100%!
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Headline news
Writing strong headlines is one of the most important elements of copywriting. Because if you can’t get the attention, you’ve got no chance of holding it – and getting the results you want in terms of response.
This thoughtful blog piece in The Guardian charts how online headlines have moved from click bait to over-promised hype – and suggests readers are wising up to too many hollow promises at the top of a story…
Copywriting is infographics – get the picture?
This piece on the power of infographics is a useful intro to the idea that a picture is worth a thousand words.
So if you’re after fewer words, make them tip-top quality.
By using a copywriter!
#avatars: how the internet has enriched our vocab…
A nice Guardian piece on a book that charts how the internet is shaping our lingo is a reminder that language never stands still.
Jargon basement…
It’s a rough, tough world of politics out there – with business buzzwords the language of choice for politicians keen to be heard, and taken seriously.
If you’ve got the bandwidth, get this headline story on a proliferation of corporate-speak that’s even swept up the big enchilada Barack Obama.
New Tim Trout Copywriting site nearly complete
I love WordPress so much – yes really – I’ve built this main site to accompany the new copywriting courses / training site already online at www.copywriting-training.co.uk
The new Tim Trout Copywriting site is growing every day and features examples of my work across diverse business sectors.
