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Cringe! Copywriting to make your toes curl too.

Ad-Age-Logo_smallUS creative/writer Bill Karl talks us through some all-too-familiar copywriting structures in his Advertising Age piece Ad Nauseam: Copywriting at its Cringeworthy Best

You’ll never look at The Non Sequitur, Blindsiding Question or Three-Word Tagline in the same light again.




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Lessons in less: nice piece by a copywriter who ‘gets it’…

Nice one Andrew Boulton.

With you on that one.

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Happy New Year


The presents have been opened and the festive food consumed. That’s Xmas and Auld Lang Syne all done and dusted – and the days now getting longer.

A very Happy New Year to all Tim Trout Copywriting clients old and new.

I look forward to working with you as 2013 unfolds.



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August 30: TTC re-opens post holiday

Tim Trout Copywriting is once again open for business after a fantasically long, hot and lazy August break in France.

So do get in touch with your copywriting brief for websites, emails, brochures, reports, ads – in fact any platform or channel that demands engaging words to schmooze your audience.

Looking for a customised in-house copywriting course to sharpen up your team’s writing skills? I do those too.



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August 2: projects update

Loads going on at the mo, what with websites for apps, video scripts, more University of Bristol projects including faculty brochures – plus copywriting training courses now booking into September, including one for the UK’s biggest name in outsourcing.

All good. And now here comes the sun…

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Coming up: June 29/30 – copywriting course for teams at Atlantis The Palm, Dubai

Tim Trout Copywriting Courses go longhaul at the end of June with a trip to the amazing Atlantis The Palm in Dubai.

Over two days I’ll be working with multi-cultural Atlantis teams to develop their copywriting skills at one of the world’s most spectacular resort hotels – right there on The Palm.

Find out more about copywriting courses on my dedicated training site

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Variety is the spice of life

A busy end to a varied week that’s taken in the last tweaks to a major annual report, the final sections of a copywriting course for delivery March 29th and the first draft for a university MBA prospectus.

Diversity is a healthy thing that keeps a copywriter’s mind in good shape. And it stops you getting stale as you grapple with different issues and challenges, often within quite tight timeframes.

Imagine writing about widgets, or food, or cars, or finance all of the time…

Would be easy to develop a one-track mind and be less of a resource that brings fresh perspective to each new job.

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