A busy end to a varied week that’s taken in the last tweaks to a major annual report, the final sections of a copywriting course for delivery March 29th and the first draft for a university MBA prospectus.
Diversity is a healthy thing that keeps a copywriter’s mind in good shape. And it stops you getting stale as you grapple with different issues and challenges, often within quite tight timeframes.
Imagine writing about widgets, or food, or cars, or finance all of the time…
Would be easy to develop a one-track mind and be less of a resource that brings fresh perspective to each new job.