Bad language – bad for business?

Pfizer boss Ian Read epitomises a jargonistic netherworld of ‘flexible headcounts’ and ‘cultures of ownership’ – as this nice BBC piece on jargon highlights.

Let’s all ‘reach out’ to something simpler – and more compelling…

About WriteOn

Tim Trout is a highly experienced copywriter and copywriting trainer working all over the UK, in Europe and beyond

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