Over two days I’ll be working with multi-cultural Atlantis teams to develop their copywriting skills at one of the world’s most spectacular resort hotels – right there on The Palm.
About WriteOnTim Trout is a highly experienced copywriter and copywriting trainer working all over the UK, in Europe and beyond
The University of Bristol has recently published its latest Research & Enterprise Development (RED) division annual review – written by me in autumn 2011.
The project involved agreeing the structure of the 22-page document with the commissioning team, arranging and carrying out face-to-face interviews for the profile pieces, as well as editing content from a variety of other sources
Nice piece by Will Self on BBC site on the pleasure of obscure words.
A busy end to a varied week that’s taken in the last tweaks to a major annual report, the final sections of a copywriting course for delivery March 29th and the first draft for a university MBA prospectus.
Diversity is a healthy thing that keeps a copywriter’s mind in good shape. And it stops you getting stale as you grapple with different issues and challenges, often within quite tight timeframes.
Imagine writing about widgets, or food, or cars, or finance all of the time…
Would be easy to develop a one-track mind and be less of a resource that brings fresh perspective to each new job.
Where the client has committed him- or herself to paper and made a good start. Or has the end result clearly in mind, but not really kicked off.
So I’m often asked to either polish the text to publication standard from draft copy or recommend a ‘from scratch’ approach – sometimes also sourcing the information needed before I can fill those blank sheets or screens with just the right content.
What all this highlights is that every client has their preferred way of doing things and I’m always happy to fit in with that. The most important thing I can do as a copywriter is understand that process completely – and the client’s expectations – so that the job is nailed first time round (or as far as humanly possible).
Copywriting tips for success:
- Ensure that all interested (and influential!) parties have had their say in inputting at draft copy stage
- Make doubly sure that all who should have, have had their input at briefing, if heading down the ‘blank sheets’ route.
Get this approach clear from the start and copywriting a project can be a breeze. Get it wrong and, well, let’s say things can get messy…
I love WordPress so much – yes really – I’ve built this main site to accompany the new copywriting courses / training site already online at www.copywriting-training.co.uk
The new Tim Trout Copywriting site is growing every day and features examples of my work across diverse business sectors.
- So who are we writing grammatically for? June 17, 2022
- Annual report copywriting made easy: 5 top tips June 17, 2022
Follow @ttcopywriting on Twitter